Advertising and differentiated Products by M. R. Baye Vol 10
USD 159.50 USD
Specifications
| ISBN | 9780762308231 |
| Subject Area | Business & Economics |
| Item Length | 9.2 in |
| Publication Year | 2001 |
| Type | Textbook |
| Format | Hardcover |
| Language | English |
| Item Height | 0.7 in |
| Author | J. P. Nelson |
| Item Weight | 21.5 Oz |
| Item Width | 6.1 in |
| Number Of Pages | 308 Pages |
The product is a textbook titled "Advertising and Differentiated Products" by authors Michael R. Baye and J. P. Nelson. Published by Emerald Publishing The Limited in 2001 as part of the Advances in Applied Microeconomics Series, this hardcover book delves into the subject areas of Economics, specifically in Microeconomics, and Advertising & Promotion. With a total of 308 pages, this textbook offers insights and analysis on the role of advertising in creating and promoting differentiated products in the business world. It provides a comprehensive exploration of how marketing strategies can be used to enhance the value and appeal of unique products in various market settings.