Advertising and differentiated Products by M. R. Baye Vol 10

Advertising and differentiated Products by M. R. Baye Vol 10

USD 159.50 USD
SKU: 8lMIc4gb
GTIN: 9780762308231
Condition: Brand New

Specifications

ISBN9780762308231
Subject AreaBusiness & Economics
Item Length9.2 in
Publication Year2001
TypeTextbook
FormatHardcover
LanguageEnglish
Item Height0.7 in
AuthorJ. P. Nelson
Item Weight21.5 Oz
Item Width6.1 in
Number Of Pages308 Pages

The product is a textbook titled "Advertising and Differentiated Products" by authors Michael R. Baye and J. P. Nelson. Published by Emerald Publishing The Limited in 2001 as part of the Advances in Applied Microeconomics Series, this hardcover book delves into the subject areas of Economics, specifically in Microeconomics, and Advertising & Promotion. With a total of 308 pages, this textbook offers insights and analysis on the role of advertising in creating and promoting differentiated products in the business world. It provides a comprehensive exploration of how marketing strategies can be used to enhance the value and appeal of unique products in various market settings.

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