Marketing Ethics & Society
Specifications
| Return Shipping Will Be Paid By | Buyer |
| All Returns Accepted | Returns Accepted |
| Item Must Be Returned Within | 30 Days |
| Refund Will Be Given As | Money Back |
| Item Length | 9.1in |
| Item Height | 0.6in |
| Item Width | 7.3in |
| Author | Stephan Dahl |
| Format | Trade Paperback |
| Language | English |
| Publication Year | 2015 |
| Type | Textbook |
| Item Weight | 20 Oz |
| Number Of Pages | 320 Pages |
Please refer to the section BELOW (and NOT ABOVE) this line for the product details - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - - Title:Marketing Ethics & SocietyISBN13:9781446296622ISBN10:1446296628Author:Eagle, Lynne (Author), Dahl, Stephan (Author)Description:Marketing, While Essential To Organisational Success, Is Arguably One Of The Most Controversial Aspects Of Business Management Criticisms Of Marketing's Impact Range From Fostering Materialism And Unsustainable Consumption Patterns Through To The Use Of Deception, Stifling Of Innovation And Lowering Of Quality, To Name But A Few Taking A Holistic And International Perspective, This Book Critically Examines The Ethical Challenges Marketing Faces And Explores Strategies Marketers Can Use To Respond To Those Challenges The Book Examines Specific Aspects Of Marketing Activities, Such As Ethical Considerations In Relation To Young Consumers, Potentially Harmful Products And Criticism Of The Societal Impact Of Medical, Arts And Tourism Marketing Activities It Then Combines These With Wider Discussions Of Frameworks That Enable Marketers To Respond To Ethical Challenges, Supplemented By Discussions Of Cross-Cultural And International Perspectives, Consumer Responses And Ethical Consumption Movements As Well As Shifting Historical Perceptions Of Marketing Ethics The Book Is Accompanied By A Companion Website Including: Powerpoint Slides And Teaching Notes Per Chapter, Links To Free Sage Journal Articles And Online Videos Selected Per Chapter By The Authors, Quizzes Per Chapter And Links To Further Reading Online Visit: S: Study Sagepubeagle Binding:Paperback, PaperbackPublisher:SAGE PUBNPublication Date:2015-09-01Weight:1.15 lbsDimensions:0.5'' H x 9'' L x 7.3'' WNumber of Pages:320Language:English
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